Privacy Policy
Effective Date: April 2026
Last Updated: April 29, 2026
1. Introduction
Welcome to SEO Reporty ("Company," "we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and within our Service. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website
and use our SaaS platform that provides SEO Audit Reports, In-Dashboard access, and Automated Audit features (collectively, the "Service").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service. By accessing and using SEO Reporty, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
2. Definitions and Key Terms
Personal Data
Any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
Processing
Any operation performed on data, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
Data Controller
The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
3. Information We Collect
We collect various types of information in connection with the services we provide, including:
3.1 Information You Provide Directly
Account Registration Information: Name, email address, company name, business type, phone number, password, and payment information
Website URLs and Domain Information: Websites and domains you request us to audit or monitor through our SEO Audit tools
Communication Data: Messages, inquiries, feedback, support tickets, and any other communications you send us
Payment Information: Credit card details, billing address, and transaction history (processed securely through third-party payment processors)
Profile Information: Profile photo, company details, preferences, and account settings
3.2 Information Collected Automatically
Log Data: IP address, browser type, operating system, referring URL, pages visited, time and date stamps, and click patterns
Device Information: Hardware model, operating system version, device identifiers, and mobile network information
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance user experience and analyze service usage
Usage Analytics: Feature usage, button clicks, time spent in sections, audit frequency, and interaction patterns within the dashboard
Performance Data: Response times, errors encountered, and performance metrics related to your use of the Service
3.3 Information from Third Parties
Third-Party Services: Information from payment processors, analytics providers, and other business partners
SEO and Website Data: Publicly available information about websites you request audits for, including search engine data, page structure, metadata, and backlink information
4. How We Use Your Information
We use the information we collect for various purposes:
4.1 Service Delivery and Improvement
Providing, maintaining, and improving the SEO Reporty Service
Processing and delivering SEO audit reports
Generating automated audit reports and delivering them to your dashboard
Monitoring and tracking website performance changes
Developing new features and conducting internal research
4.2 Communication
Responding to your inquiries and providing customer support
Sending service announcements and administrative messages
Notifying you of changes to our Service or policies
4.3 Marketing and Promotional Activities
Sending you promotional emails, newsletters, and marketing communications (with your consent)
Conducting surveys and gathering feedback
Personalizing your experience and showing you relevant content
4.4 Security and Legal Compliance
Preventing fraud, abuse, and other illegal activities
Protecting our rights, privacy, safety, and property
Complying with legal obligations and responding to lawful requests
Enforcing our Terms of Service and other agreements
4.5 Analytics and Optimization
Analyzing how users interact with the Service
Measuring the effectiveness of our marketing campaigns
Understanding user preferences and trends
5. Disclosure of Your Information
We may share your information in the following circumstances:
5.1 Service Providers and Vendors
We share information with third-party service providers who assist us in operating our website, conducting our business, or serving you, including:
Payment processors (Stripe, PayPal, etc.)
Cloud hosting and infrastructure providers
Email and communication service providers
Analytics platforms (Google Analytics, Mixpanel, etc.)
Customer support and ticketing systems
These service providers are contractually obligated to use your information only for the purposes of providing services to us and are required to maintain the confidentiality and security of your information.
5.2 Business Transfers
If SEO Reporty is involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding, your information may be transferred as part of that transaction. We will provide notice before your personal data becomes subject to a different privacy policy.
5.3 Legal Requirements
We may disclose your information if required to do so by law or if we have a good-faith belief that disclosure is necessary to:
Comply with applicable laws, regulations, or legal processes
Respond to lawful requests from public authorities
Enforce our Terms of Service and other agreements
Protect the security or integrity of our Service
5.4 With Your Consent
We will disclose your information with third parties when you explicitly consent to such disclosure, such as sharing audit reports with team members or integrating with other tools.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
Encryption in transit and at rest using industry-standard protocols (TLS/SSL)
Secure authentication mechanisms and password hashing
Regular security audits and penetration testing
Restricted access to personal data on a need-to-know basis
Regular employee training on data protection and privacy
Secure data center infrastructure with monitoring and backup systems
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. You acknowledge the inherent risks of Internet transmission and agree to assume these risks when you provide us with information.
7. Data Retention
We retain your personal data for the duration of your relationship with us and as long as necessary to fulfill the purposes outlined in this Privacy Policy. Our retention practices include:
7.1 Active Account Data
Personal data associated with active accounts is retained while the account remains active. Historical audit data and reports are retained to allow you to access previous analyses and track changes over time.
7.2 Inactive Accounts
Upon account deletion or termination of service, we will retain your data for up to 90 days to allow you to reactivate your account. After this period, personal data is securely deleted unless:
We are required to retain it by law
It is necessary for legal, accounting, or compliance purposes
You have consented to longer retention
7.3 Log and Analytics Data
Technical log data and analytics information are typically retained for 12 months, after which they are aggregated or deleted.
8. Your Privacy Rights and Choices
8.1 GDPR Rights (EU and EEA Residents)
If you are a resident of the European Union, European Economic Area, or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):
Right of Access
You have the right to request a copy of the personal data we hold about you.
Right to Rectification
You have the right to correct inaccurate or incomplete personal data.
Right to Erasure
You have the right to request deletion of your personal data, subject to certain exceptions (e.g., when data is needed for legal compliance).
Right to Restrict Processing
You have the right to request that we limit the processing of your personal data.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller.
Right to Object
You have the right to object to the processing of your personal data for marketing and profiling purposes.
Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.
To exercise any of these rights, please contact us at [email protected] with details of your request. We will respond within 30 days of receiving your request.
8.2 California Privacy Rights (CCPA)
California residents have specific privacy rights under the California Consumer Privacy Act (CCPA). These include the right to:
Know what personal information is collected, used, and shared
Delete personal information collected from you
Opt out of the sale or sharing of personal information
Non-discrimination for exercising your privacy rights
To submit a CCPA request, contact us at [email protected]. We will verify your identity and respond within 45 days.
8.3 Marketing Communications
You can opt out of receiving promotional emails by clicking the "Unsubscribe" link in any email we send or by updating your preferences in your account settings. Please note that even if you opt out of marketing emails, we will still send you transactional messages related to your account and service.
9. Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience, understand how you use our Service, and improve our offerings.
9.1 Types of Cookies We Use
Essential Cookies
Required for the basic functionality of our Service, such as authentication and security.
Performance Cookies
Help us understand how users interact with our Service and identify areas for improvement.
Functional Cookies
Remember your preferences and settings to provide a personalized experience.
Marketing Cookies
Used to track your activity across websites and deliver targeted advertisements (only with your consent).
9.2 Managing Cookies
Most browsers allow you to refuse cookies and alert you when a cookie is being sent. Please note that blocking cookies may affect the functionality of our Service. You can manage your cookie preferences through your account settings or your browser settings.
10. Third-Party Links and Services
Our Service may contain links to third-party websites, applications, and services that are not operated by SEO Reporty. This Privacy Policy applies only to information collected through our Service. We are not responsible for the privacy practices of third-party websites or services, and you should review their privacy policies before providing your information.
11. Children's Privacy
SEO Reporty is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have collected personal information from a child under 18, we will promptly delete such information and terminate the child's account. If you believe we have collected information from a child under 18, please contact us immediately at [email protected].
12. International Data Transfers
Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from your home country. By using SEO Reporty, you consent to the transfer of your information to countries outside of your country of residence, which may have different data protection rules.
For users in the EU/EEA, we implement appropriate safeguards for international transfers, including Standard Contractual Clauses and other mechanisms approved by the European Commission.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last Updated" date at the top of this policy. Your continued use of the Service after such modifications constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
SEO Reporty Privacy Team
Email: [email protected]
Website: https://seoreporty.com
Please allow us up to 30 business days to respond to your inquiry.
15. Data Protection Officer
If you have concerns about our data protection practices or wish to lodge a formal complaint regarding our compliance with applicable privacy laws, you may contact our Data Protection Officer at [email protected].
16. Acknowledgment
By using SEO Reporty, you acknowledge that you have read and understood this Privacy Policy and agree to its terms and conditions. If you do not agree with any part of this policy, you must discontinue your use of the Service immediately.